The Cadillac adventure, “Crossing Horizons” began at the famed Nurburgring circuit in Germany where the team of six took two Cadillac ATS sedans and drove them across 12 countries on a 10,591 km journey to the Yas Marina Circuit in Abu Dhabi, UAE — home of the Abu Dhabi F1 Grand Prix.

LindemannRock developed the frontend Facebook application which was tied to a bespoke backend system. This backend system allowed the team to easily manage content while being on the road. The team not only managed the content that was being pulled by the Facebook application but they were also able to administer the engagement from Facebook users for any of the daily draws. 

The Cadillac adventure, “Crossing Horizons” began at the famed Nurburgring circuit in Germany where the team of six took two Cadillac ATS sedans and drove them across 12 countries on a 10,591 km journey to the Yas Marina Circuit in Abu Dhabi, UAE — home of the Abu Dhabi F1 Grand Prix.

LindemannRock developed the frontend Facebook application which was tied to a bespoke backend system. This backend system allowed the team to easily manage content while being on the road. The team not only managed the content that was being pulled by the Facebook application but they were also able to administer the engagement from Facebook users for any of the daily draws.